With over 2.6 billion users globally, Facebook is one of the biggest marketing platforms. It is a lot more when compared to any other social media platforms. Facebook stands second to the most used Google search. Moreover, its user base is extremely wide and spread across varied demographics. It is easy for any brand to reach their audience profile using Facebook effectively.
Facebook caters to every kind of business where you can carry out successful marketing campaigns to influence the purchase decisions of users. The platform is quite competitive. But the use of the right strategies is the actual game-changer. Facebook is all about the engagement journey. The objective is to create excitement in the users and let them explore the brand. A brand can choose its target base and create a wide follower base for custom-made campaigns to refine the marketing plans.
Facebook advertising grows the follower base and generates referral traffic to improve conversions. The audience is glued to your handle if the content is relevant. Facebook videos are an effective medium to enhance the reach and get to know your target audience better. Whether you wish to grow your Facebook followers, drive sales, create short videos for entertainment, or even engage in a live stream, all these ways help to reach a wider audience.
These videos help you measure the demographic and reach of your posts and figure out the number of users who view or engage with your video post. This metric is a must to analyze the total number of people who have watched your videos. Every video view count helps to depict an accurate picture of the performance of the video because it not only shows the number of users who have seen your videos through their Feeds but also portrays the number of people who have actually watched the content.
You need to keep in mind that video metrics will consider all the views, including the ones that have lasted for only a few seconds. It might be a little misleading as it will never give a wholesome picture of your content’s performance, but the video view benchmark can definitely assist in your marketing campaign management.
To avoid any incorrect data, the Facebook algorithm considers only the unrepeated views as a view count. Re-watching a video on Facebook will only be counted once. So is it possible to see who views your Facebook videos and watch them on a regular basis? Let us find out!
Can You See Who Views Your Facebook Videos?
The short answer to the question is that who views your Facebook videos can be seen depending on the type of Facebook video you post. If you post normal videos, it is possible to see the number of comments, likes, and other engagements for the post. While doing a live broadcast on Facebook, it is possible to see who views your live stream only while you continue the live.
Once the live stream ends, you can view the users who have joined your live stream. In case you post Facebook stories, it is possible to see who has viewed the stories and also show the number of people who viewed them. So, the answer to the question has different answers. It is not just a simple “no or yes.”
Points to know and remember:
Regarding the views and to see how many people can view your Facebook videos, you need to remember the following points:
- You will not be able to see who saw your videos that you uploaded in your news feed or the ones you have been tagged in.
- You can see the people who view your Live Stream while you are hosting one, but you cannot see who’s watching once the live stream ends.
- You will be able to see who viewed your stories.
Views Of News Feed Videos
You can view the likes and comments you get on the news feed videos and figure out about the people seeing the same, but will not get to know about the users who have viewed your video but not liked or commented on it. It is definitely not a guarantee that someone who has liked the video has watched it till the end. You can also check who saw your Facebook profile to get some clues on who has watched the video.
- If you wish to know the count, open your Facebook profile on a desktop or laptop and click on the Videos tab.
- You need to click on Your Videos button to view all the videos uploaded by you.
- Now click on the particular video for which you want to see the views. Also, note that a view is counted only if the video has been played for a minimum of three seconds. It is possible to see the number of people who have viewed your video under the description available on the right side of your profile page.
If you are operating through a business page, you need to access the same through the “Creator Studio” page, which shows many analytics like the number of views on your video, how popular these views are, the demographics of users watching your videos, etc.
Facebook Live Stream Views
It is possible to see the people who are viewing your live event till the time the live is on air. However, once you are done with the live streaming, any recorded video of this live stream is just like regular news feed content that will not allow you to see who viewed the video.
So, you can see the number of people viewing the video only while doing the live. Later, you can just take a wild guess based on the number of the comments and likes received on the live stream. But, this will never give you an exact or precise number of the viewer count, so it is better to do so while you are actively live streaming.
Views On Facebook Stories
It is possible to see who has seen your Facebook stories. Every Facebook story lasts for 24 hours. It is possible to see the number of people watching the story, and you can also have a look at their profile. You can do so by opening the app on your mobile or computer and going to the Story dashboard. Simply click or tap on the viewer count available in the lower left corner of the page.
Conclusion
Keeping track of the Facebook video view counts to see your engagement. It is important to evaluate the reach and success of your Facebook posts. Remember, these video view counts are just a part of the marketing strategy analysis on the social network. It is your efforts to make good-quality, consistent content that will get you to reach the heights of success.
